My first regular blog is going to talk about successful blog strategy. Of course, the strategy will vary from person to person. In my view, the most critical factor that can result in a successful blog is a unique and clear purpose. In short, why should I blog? The reason can be diverse. For example, my blog aims at recording what I’ve learned from the lectures, expressing personal opinions, and using it as a way of developing my reputation and relationships both of which are very crucial to an overseas student.
Choose the topic
Before starting, I also need to think carefully about my blog topic. That is also an important preparation. Because after you pick up a kind of topic, you’ve targeted the type of the future readers and subscribers. You can have more than one topic, but the themes should not be too scattered. All of your posts should have similar keywords. That is, if your previous posts are mainly about your work and transaction which are all formal, your next post can not be about the entertainment or informal records. For this blog, my topic will focus on the Enterprise2.0. Discussing and expressing my own views about Enterprise2.0 or Web2.0, and communicating with the readers who have the same interests and want to share and solve the problems in the same domain.