Category Archives: web2.0

LinkedIn, more business opportunities?

In the previous posts, I’ve talked much about Facebook, Twitter, blog and Wiki for individual and organizational purposes. This week, I will introduce a new Web2.0 tool – LinkedIn and outline some strategies on how to use LinkedIn for business and individual branding. The video below give the overview about LinkedIn:

Actually, LinkedIn should be a brand new domain for me which means I have no rich experience about this. However, after learning some relevant cases and examples, I find that LinkedIn is more professional for business or studies compared with Facebook and Twitter, and effective use of LinkedIn can improve your professional relationships and benefit your future career.

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Posted by on October 9, 2011 in social media for IGC, web2.0



Wiki strategies

First, I want to say that I have little personal experience on Wikis. Before I took this course Enterprise2.0, I confused the Wikis with Wikipedia and treated them as the same thing. After a period learning of Web2.0, I’ve got an overview of Wikis. Personally thinking, Wiki is more formal and academic compared with blog. That’s why so many big companies like IBM prefer to use internal Wiki to gather organizational knowledge and improve business decisions. How to ensure the employees to use Wikis effectively? First of all, let’s see a short video to get a view of an internal wiki — Zoho Wiki:

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Posted by on September 26, 2011 in Enterprise2.0, web2.0



How to use micro-blog for business purpose

In my previous posts, I’ve discussed much about the enterprise2.0 strategies on wiki, blog. Today I want to put the emphasis on micro-blog. Unlike traditional blog, micro-blog is typically much smaller and has attracted increasing number of web netizens to register. In China, micro-blog has become a new trend. Sina Weibo served as China’s leading microblogging site combines main natures of Twitter and Facebook which has more than 60,000 verified accounts including celebrities, sports stars and other VIPs. Personally, the main reason why so many people prefer to use micro-blog today is that the micro-blog allows netizens to express and share quite freely and timely. You just write a short sentence counts down to 140 words to express status, feelings at any time in any place rather than long or formal posts with hundred words.


Although micro-blog is sort of informal and not so credibility as blog, it can also help to promote your personal even organizational brands. But how? Do the blog and micro-blog use the same strategy? Here are some points on the means of using micro-blog for business purpose.

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Posted by on September 18, 2011 in Enterprise2.0, web2.0