When SNS (social media services) such as Facebook, weblog, Linkedin has become the major approach for most organizations to engage their employees and promote the business, various legal risks generated from their own staffs and/or the third parties inevitably threaten a company’s safety. Because of the blurred boundaries between personal life and work life when people use social media tools, it is necessary to establish the SMP (social media policy) to bind on an organization’s staffs. The legal risks generally can be divided into two types: internal and external. As shown in the graphic1.1 below which has discussed in the lecture, we can initiatively acquire the most common legal risks organizations will meet.
Graphic 1.1 The model of legal risks
In order to develop an insight into these risks, the following part of this post will choose IBM as an example. Read the rest of this entry »