Category Archives: Implementation

The legal risks within the organization

When SNS (social media services) such as Facebook, weblog, Linkedin has become the major approach for most organizations to engage their employees and promote the business, various legal risks generated from their own staffs and/or the third parties inevitably threaten a company’s safety. Because of the blurred boundaries between personal life and work life when people use social media tools, it is necessary to establish the SMP (social media policy) to bind on an organization’s staffs. The legal risks generally can be divided into two types: internal and external. As shown in the graphic1.1 below which has discussed in the lecture, we can initiatively acquire the most common legal risks organizations will meet.

Graphic 1.1 The model of legal risks

In order to develop an insight into these risks, the following part of this post will choose IBM as an example. Read the rest of this entry »


Posted by on August 29, 2011 in Enterprise2.0, Implementation



The class social media policy( part one)

The most important issues students must remember when they use social media tools as part of their learning or personal capacity are respecting and responsibility. Thus, the class social media policy can be a guidance lead students to utilize the social media tools more effectively and regularly.

The basic policy:

1)  Disclose you are the students and your majors.

2) Be clear about which area you are representing

3)  Proclaim that you only offer your personal perspective or use a permanent disclaimer

4)  Reference only publicly available information and add hyperlinks to what you reference

5)  Ensure you are not disclose the confidential information of other organizations or companies

6)  Ensure don’t post obscene, discriminatory, threaten contents.

7)  Be responsible for your comments on other individuals, posts or communities

8)  Be polite and respectful of other opinions

9)  Using copyright, privacy laws to protect your contents and rights


How to write a social media policy


Social media examples





Posted by on August 25, 2011 in Enterprise2.0, Implementation



The pros and cons of Enterprise2.0

In China, there is a traditional viewpoint that everything has two sides. The great benefits gained from the implementation of Enterprise2.0 are also accompanied with some potential risks. Among all the benefits, the top two for organizations or firms, as I see it, should be enhancing knowledge, staff engagement.

Knowledge refers to knowledge management. This terminology for most people is pretty blurred compared to information. To be brief, knowledge should be the product through assimilating information over time or within experience. Therefore, knowledge is the blood of an organization. And enterprise2.0 should be the vessel used to transmit the knowledge. Studying from the success stories, Northwestern Mutual Life (insurance company) has a good acquisition of the importance of knowledge. The number of older workers is high means this company has a powerful cultural and experience-based context. Thus, it uses Awareness (an enterprise2.0 platform), a kind of enterprise2.0 platform, to create a searchable warehouse to their employees. What a mighty strategy. Tacit knowledge shift to dynamic and open and keep improving. Read the rest of this entry »


Posted by on August 20, 2011 in Enterprise2.0, Implementation