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Author Archives: Wu Yunshan

Conference Management for the 34th IGC

In my previous posts, I’ve talked about some social media strategies about wiki, Facebook and LinkedIn. Here I will provide some ideas and advices on how to use these tools to manage conference based on the case organization – 34th IGC.

The 34th International Geological Congress (IGC) or AUSTRALIA 2012, will be held in Brisbane, Queensland, from 2-10 August 2012. It is a world wide scientific conference involving various activities such as business meetings, scientific programs, GeoExpo, expert workshops, etc. Thus, in order to successful manage such huge conferences with approximate 6,000 – 7,000 delegates and exhibitors, corporate with social media is a wise choice.

During the conference, timely publishing relevant information to the public and attracting more online participations should be given top priority. Here provides a case to see what Dell has done and discuss which parts are suitable for IGC to learn. Dell’s marketing and communications organizations prefer to organize a one-day conference on one topic, bring together their employees to share and discuss through social media tools. The biggest challenge for Dell is to integrate communications professionals and their efforts throughout different departments and various social media channels. One solution adopted by Dell for internal conference is called Unconference – they borrowed from techniques from other open, spontaneously organized conferences to create a simple one-day conference. However, there exists some obvious problems of preparing for an event remotely due to some cultural issues around shyness which also may happen in IGC. IBM also uses Twitter, Facebook or LinkedIn for their public participators. Subscribing to their social media can make participators across the world to stay in touch with their public conference in real-time. Read the rest of this entry »

 
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Posted by on October 12, 2011 in social media for IGC

 

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LinkedIn, more business opportunities?

In the previous posts, I’ve talked much about Facebook, Twitter, blog and Wiki for individual and organizational purposes. This week, I will introduce a new Web2.0 tool – LinkedIn and outline some strategies on how to use LinkedIn for business and individual branding. The video below give the overview about LinkedIn:

Actually, LinkedIn should be a brand new domain for me which means I have no rich experience about this. However, after learning some relevant cases and examples, I find that LinkedIn is more professional for business or studies compared with Facebook and Twitter, and effective use of LinkedIn can improve your professional relationships and benefit your future career.

Read the rest of this entry »

 
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Posted by on October 9, 2011 in social media for IGC, web2.0

 

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Wiki strategies

First, I want to say that I have little personal experience on Wikis. Before I took this course Enterprise2.0, I confused the Wikis with Wikipedia and treated them as the same thing. After a period learning of Web2.0, I’ve got an overview of Wikis. Personally thinking, Wiki is more formal and academic compared with blog. That’s why so many big companies like IBM prefer to use internal Wiki to gather organizational knowledge and improve business decisions. How to ensure the employees to use Wikis effectively? First of all, let’s see a short video to get a view of an internal wiki — Zoho Wiki:

Read the rest of this entry »

 
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Posted by on September 26, 2011 in Enterprise2.0, web2.0

 

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How to use micro-blog for business purpose

In my previous posts, I’ve discussed much about the enterprise2.0 strategies on wiki, blog. Today I want to put the emphasis on micro-blog. Unlike traditional blog, micro-blog is typically much smaller and has attracted increasing number of web netizens to register. In China, micro-blog has become a new trend. Sina Weibo served as China’s leading microblogging site combines main natures of Twitter and Facebook which has more than 60,000 verified accounts including celebrities, sports stars and other VIPs. Personally, the main reason why so many people prefer to use micro-blog today is that the micro-blog allows netizens to express and share quite freely and timely. You just write a short sentence counts down to 140 words to express status, feelings at any time in any place rather than long or formal posts with hundred words.

         

Although micro-blog is sort of informal and not so credibility as blog, it can also help to promote your personal even organizational brands. But how? Do the blog and micro-blog use the same strategy? Here are some points on the means of using micro-blog for business purpose.

Read the rest of this entry »

 
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Posted by on September 18, 2011 in Enterprise2.0, web2.0

 

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How can we find ROI — implementation of Enterprise2.0

Return on investment (ROI) is commonly used by companies as financial metrics or benchmarks to evaluate business performance and efficiency of investment.

Here is the ROI formula:

When it comes to Enterprise2.0, the gains and costs are very difficult to measure directly. Most companies prefer to use money to calculate returns and seek a lucrative investment, but it is really difficult and impossible to see the immediate financial benefits at the beginning of implementing Enterprise2.0. Calculating the ROI is more than math, and companies should from the financial and non-financial points to assess the benefits of using social media. Read the rest of this entry »

 
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Posted by on September 14, 2011 in Enterprise2.0

 

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The legal risks within the organization

When SNS (social media services) such as Facebook, weblog, Linkedin has become the major approach for most organizations to engage their employees and promote the business, various legal risks generated from their own staffs and/or the third parties inevitably threaten a company’s safety. Because of the blurred boundaries between personal life and work life when people use social media tools, it is necessary to establish the SMP (social media policy) to bind on an organization’s staffs. The legal risks generally can be divided into two types: internal and external. As shown in the graphic1.1 below which has discussed in the lecture, we can initiatively acquire the most common legal risks organizations will meet.

Graphic 1.1 The model of legal risks

In order to develop an insight into these risks, the following part of this post will choose IBM as an example. Read the rest of this entry »

 
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Posted by on August 29, 2011 in Enterprise2.0, Implementation

 

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The class social media policy( part one)

The most important issues students must remember when they use social media tools as part of their learning or personal capacity are respecting and responsibility. Thus, the class social media policy can be a guidance lead students to utilize the social media tools more effectively and regularly.

The basic policy:

1)  Disclose you are the students and your majors.

2) Be clear about which area you are representing

3)  Proclaim that you only offer your personal perspective or use a permanent disclaimer

4)  Reference only publicly available information and add hyperlinks to what you reference

5)  Ensure you are not disclose the confidential information of other organizations or companies

6)  Ensure don’t post obscene, discriminatory, threaten contents.

7)  Be responsible for your comments on other individuals, posts or communities

8)  Be polite and respectful of other opinions

9)  Using copyright, privacy laws to protect your contents and rights

Reference:

How to write a social media policy

Materials:

Social media examples

 

 

 

 
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Posted by on August 25, 2011 in Enterprise2.0, Implementation

 

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