Conference Management for the 34th IGC

12 Oct

In my previous posts, I’ve talked about some social media strategies about wiki, Facebook and LinkedIn. Here I will provide some ideas and advices on how to use these tools to manage conference based on the case organization – 34th IGC.

The 34th International Geological Congress (IGC) or AUSTRALIA 2012, will be held in Brisbane, Queensland, from 2-10 August 2012. It is a world wide scientific conference involving various activities such as business meetings, scientific programs, GeoExpo, expert workshops, etc. Thus, in order to successful manage such huge conferences with approximate 6,000 – 7,000 delegates and exhibitors, corporate with social media is a wise choice.

During the conference, timely publishing relevant information to the public and attracting more online participations should be given top priority. Here provides a case to see what Dell has done and discuss which parts are suitable for IGC to learn. Dell’s marketing and communications organizations prefer to organize a one-day conference on one topic, bring together their employees to share and discuss through social media tools. The biggest challenge for Dell is to integrate communications professionals and their efforts throughout different departments and various social media channels. One solution adopted by Dell for internal conference is called Unconference – they borrowed from techniques from other open, spontaneously organized conferences to create a simple one-day conference. However, there exists some obvious problems of preparing for an event remotely due to some cultural issues around shyness which also may happen in IGC. IBM also uses Twitter, Facebook or LinkedIn for their public participators. Subscribing to their social media can make participators across the world to stay in touch with their public conference in real-time.

The strategies about LinkedIn, Wiki, and Facebook have been detailed in my previous blogs, later I’ll discuss how to use them for conference preparation phase.Based on IBM and summarize some key tips to give a learning template for IGC conference preparation:

1)       Goal: create a vibrant, ongoing dialogue with clients, customers, business partners, analysts and others to enable and deepen community relationships, obtain either technical supports or professional feedbacks to improve the conference process.

2)       Share and collaboration: open forums of key topics either through Facebook or LinkedIn to gather value feedbacks and recommendations: for example IBM Cloud Computing community, Pulse Conference community;

Share personal insight from leading internal experts via blogs and encourage public professionals with various backgrounds to attend;

Micro-blogging like Twitter to deliver instant news, dialogues about conference. Pay attention that even during the conference, Twitter can be an appropriate tool to share and exchange the conference information with the public;

3)       Research analysis: the data, information and feedback gathered from social media must be analysed by IGC carefully. The organisation needs to rich the conference contents, improve conference’s services, optimize the conference processes depend on these research.

Conclusion: nowadays, many companies tend to use social media to conduct their conferences internal and external. Therefore, it is time for IGC to use social media to make your conference more systematic and informal.


Connect with IOD EMEA                                                                                                                      Dell’s internal conference on social media                                                                                                IBM Social Networking: Sharing the Informational Wealth                                                                          The 34th IGC backgroud


Posted by on October 12, 2011 in social media for IGC



6 responses to “Conference Management for the 34th IGC

  1. Dennie Enterprise 2.0

    October 12, 2011 at 11:31 am

    Great post about the IGC conference preparation, I agree with all your strategies especially about sharing and collaboration.

    • Wu Yunshan

      October 12, 2011 at 10:27 pm

      Thank you for your comments and encourage!

  2. angjer

    October 12, 2011 at 12:48 pm

    I think it is really important to formulate your strategies around Twitter and even Foursquare. Both social networking tools have the capabilities to provide real-time and immediate information to delegates and it could prove valuable in the end as to whether they turn up for the events or not. Thanks for sharing. Great post!

    • Wu Yunshan

      October 12, 2011 at 10:23 pm

      Thank you for commenting. This is my first time heard about Foursquare, so I will spend time to acquire it. You’re right, real-time and immediate information is very important for the conference.

  3. jasonpang2011

    October 13, 2011 at 4:45 am

    hi there ! i like how you talked about Dell adoped the solution “Unconference” and defintely agree with you that IGC needs to use social media since there arecompanies that have used social sucessfuly to conduct their internal/ external conferences ! great post !

  4. Julie

    October 17, 2011 at 9:56 am

    It is a good analysis about managements with using web2.0.


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