In the previous posts, I’ve talked much about Facebook, Twitter, blog and Wiki for individual and organizational purposes. This week, I will introduce a new Web2.0 tool – LinkedIn and outline some strategies on how to use LinkedIn for business and individual branding. The video below give the overview about LinkedIn:
Actually, LinkedIn should be a brand new domain for me which means I have no rich experience about this. However, after learning some relevant cases and examples, I find that LinkedIn is more professional for business or studies compared with Facebook and Twitter, and effective use of LinkedIn can improve your professional relationships and benefit your future career.
Tips for new users:
As a new user, providing a compelling and professional profile should be given top priority as this will have a significant influence on followed communication with your connections. Thus, the key point is that your profile must reflect your professional interests, passions and ambitions as well as your career experience. Don’t ignore the contact ways either through LinkedIn, by e-mail or over phone without which may mean throw away a career opportunity. After the preparation work has been done, the next step is to build your network on LinkedIn by connecting which is a little similar with following function in Twitter. The key point for step is just connect the person you know or trust with similar professional interests or the one who can help you meet your goals. Exchange with your connections actively by asking and answering business-related questions or making recommendations and introductions, thus you can present your professional values accompanying with gaining benefits from others which is the principle mentioned in Wikinomics: mass share brings collaboration.
LinkedIn is a great tool which gives others a snapshot of your capabilities which for individuals can attract potential employers’ attention therefore bring massive career opportunities; for companies, they can not only benefit from the knowledge of others to solve their business issues or improve decision-making, but also bring massive sponsors, new clients and business collaborative opportunities. Here are some success cases of developing business on LinkedIn:
Let’s listen to some individual feelings and experience about LinkedIn:
Maybe most individuals or organisations won’t use only one social media tool, it is dull and confused when pass through multiple platforms to manage your networks. Therefore, integration becomes very necessary. If you use WordPress, wordpress application will help to synch your WordPress blog posts automatically. Utilise tweets application to connect your LinkedIn profile with Twitter will lead to better networking.
Compared with Twitter, Facebook and blog, I am still of the opinion that LinkedIn is better for business contacts. Consequently, for organisations in particular, it is time to establish a complete and systematic LinkedIn strategy to extend the external business opportunities. And for me, it is a great choice to seek jobs and explore careers by applying LinkedIn. If you have any experience and interesting stories about using LinkedIn, feel free to share with me or give some recommedations.