My first regular blog is going to talk about successful blog strategy. Of course, the strategy will vary from person to person. In my view, the most critical factor that can result in a successful blog is a unique and clear purpose. In short, why should I blog? The reason can be diverse. For example, my blog aims at recording what I’ve learned from the lectures, expressing personal opinions, and using it as a way of developing my reputation and relationships both of which are very crucial to an overseas student.
Choose the topic
Before starting, I also need to think carefully about my blog topic. That is also an important preparation. Because after you pick up a kind of topic, you’ve targeted the type of the future readers and subscribers. You can have more than one topic, but the themes should not be too scattered. All of your posts should have similar keywords. That is, if your previous posts are mainly about your work and transaction which are all formal, your next post can not be about the entertainment or informal records. For this blog, my topic will focus on the Enterprise2.0. Discussing and expressing my own views about Enterprise2.0 or Web2.0, and communicating with the readers who have the same interests and want to share and solve the problems in the same domain.
The quality of contents
Personally, a successful blog must contain high quality of contents. As visitors come to your site to find and acquire information, if your contents are boring, confused and verbose with little useful information, people would have little willing to visit again. The contents should be concise so that readers can quickly capture the needed information.
Obtain and expand your readerships
Once you finish a post, what you need to do is to disseminate it. This process determines your future readership and reputation. You can use some social community platforms like twitter, Facebook to invite your friends to visit your blog or list your site on search engines, blog indexes, RSS, even your outgoing email. You must make your blog be trackable by Google or other search engines. In order to obtain relationships, you should link to others and get links from other bloggers by send trackback or pingback. Take an active part in commenting. You cannot comment just for the sake of it such as ‘hi’ or ‘thanks’ comment. In fact, this is a good opportunity to interact with others.
Keep your blog fresh and viral. Update the blog frequently to get more indexed by blog engines and obtain more long-time subscribers.
Anyway, blog is kind of personal playground. A successful blogger must be the people who obviously enjoy the processes of blogging and take great care to do it.
Here is the blogs that I think excellent and it should be a successful sample. http://www.alexlcohen.com/
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